Fermob, a public limited company with capital of €1,686,252, registered with the Trade & Companies Register of Bourg-en-Bresse under number 349 797 357, having its registered office at:

Parc Actival


And Vlaemynck, a simplified joint stock company with a sole shareholder with capital of €500,000 registered with the Trade and Companies Register of Bourg-en-Bresse under number 793 233 487, having its registered office at:

Zone d'activité Parc Actival – 124 Rue Raymond Noël - 01140 Saint-Didier-sur-Chalaronne.


As controllers of personal data, Fermob and Vlaemynck agree to protect privacy.

Fermob and Vlaemynck are aware of the importance of maintaining the confidentiality of the personal data of individuals and are committed to protecting such data in accordance with the personal data protection regulations applicable in Europe and in France, in particular the provisions of the General Regulation on the Protection of Personal Data of 27 April 2016 (European Regulation known as the "GDPR") as well as the legal provisions adopted subsequently in France.

The purpose of this policy is to inform you of the practices regarding the collection, use and sharing of information that you may provide to Fermob and Vlaemynck through the websitt (hereafter “the Website”).

This policy sets out how we handle personal data.

Please read this document carefully to learn about and understand our practices regarding the processing of your personal data (hereinafter “Personal Data” or “Data”) when you interact with us through our Website or our social media, by creating an account.

What is personal data?

Personal data is information that could directly or indirectly allow the identification of an individual: surname, forename, postal address, telephone number, email address or IP address, mobile location data etc.

When is your data collected?

Fermob and Vlaemynck may collect your Data in different ways:

  • the data you provide directly to them;
  • data they may obtain from third party sources.

Fermob and Vlaemynck may collect personal data when you browse the Website, create your customer account, make purchases on the Website, use the Fermob Lighting app (which can be downloaded from the stores), fill in various contact forms, choose to receive our news or create an account on the website, place an order, or send email directly.

Fermob and Vlaemynck ensure they collect and process only Data that are strictly necessary for the purpose of the processing that is carried out.

Fermob and Vlaemynck also collect Personal Data when individuals browse their Website, in particular through the use of cookies (Fermob and Vlaemynck ask you to review the cookie management policy in order to make settings here).

At the time of collection of your personal data, Fermob and Vlaemynck inform you of the necessity or otherwise of the collection, the purpose of the collection and the rights you have to refuse the commercial use of your data by Fermob and Vlaemynck.

Sensitive data?

  • Minors’ data:

We do not collect any Data from minors.

However, if ever we are informed or learn that Personal Data of a minor has been collected, such Personal Data will be immediately and permanently deleted.

Purposes of processing

As part of the online sale of its Products, Fermob and Vlaemynck collect personal data about Customers, which are required for saving, processing and following up orders, such as:

  • title, surname, forename, delivery address, billing address, email address and telephone number;
  • information about the computer and connection environment such as IP address, or connection history

Fields where data entry is required for processing and following up the Customer's order are indicated by an asterisk in the forms.

The collected Data are used by Fermob and Vlaemynck to:

  • fulfil our business obligations (to provide you with access to the features and services you have subscribed to);
  • manage online orders and purchases;
  • manage deliveries;
  • address your various requests or perform a contract with you;
  • manage online service (notifications in case of suspension of service etc.);
  • comply with the laws and regulations in order to ensure, where applicable, compliance by Fermob and Vlaemynck with their legal obligations;
  • enforce contracts;
  • settle possible disputes;
  • defend the rights of Fermob and Vlaemynck as part of legal proceedings.


Other uses of Customer Data by Fermob and Vlaemynck may include:

  • Sending of commercial offers, personalised or not, whether for Fermob and Vlaemynck Customers or as part of subscription to the newsletter, if the Customer has expressly given its consent to receive such messages;
  • Performance of statistical studies and analyses of browsing and purchasing habits on the Website of Fermob and Vlaemynck Customers, if the customer has accepted the use and installation of analytical cookies (more information about cookies on this page).
  • Geolocation, with your consent, to help in the search for Fermob and Vlaemynck dealers and stores near the Customer's location, provided the location is shared through the cookies or the browser.


Data collected indirectly will only be used to monitor the volume, type and pattern of traffic on the Website, to develop the design and layout of the Website and for other administrative and planning purposes and more generally to improve the service offered by Fermob and Vlaemynck.

Such Data are collected only for the purposes listed below, each time you use one of our features or services.

Recipients of Personal Data

The personal data collected by Fermob and Vlaemynck are intended for their own use and that of their partners.

Indeed, Fermob and Vlaemynck may transmit your personal data to contractual service providers for the processing of your e-commerce purchases and orders (e.g. a carrier).

Fermob and Vlaemynck will also collaborate with commercial partners for marketing and customer relationship management, in order to provide you with personalised or other offers. To that end, Fermob and Vlaemynck may receive and pass on to their partners the changes you report concerning your personal data and receive and pass on the non-electronic contact data (postal address) and profile data (excluding personal data) you submit.

However, such third parties shall not be authorised by Fermob and Vlaemynck to use the Data for purposes other than that of providing services under an agreement with Fermob and Vlaemynck.

 At no time will Fermob or Vlaemynck transfer or share your personal data with companies whose purpose is the acquisition of prospects and the sending of commercial solicitations by SMS or email without your consent.

Such transfers shall be in strict compliance with the regulations in force concerning personal data.

Fermob and Vlaemynck agree to ensure that the selected partners present sufficient guarantees to meet the requirements of applicable data protection legislation.

Legal reasons for disclosing your data

Fermob and Vlaemynck may disclose your Personal Data to third parties only in the following specific cases:

  • For assistance purposes if Fermob or Vlaemynck need to call upon service providers to provide support and maintenance services;
  • For the purpose of complying with any applicable law, regulation, legal proceedings or other legal obligation or for the purpose of protecting the rights of Fermob or Vlaemynck, their employees, customers or others;
  • For security purposes or for investigations to prevent security, fraud or technical problems;
  • In case of merger/absorption or acquisition of Fermob or Vlaemynck by another company;
  • In case of sale or transfer of Fermob or Vlaemynck;
  • In the event of reorganisation, collective procedures, or any other similar event, in accordance with applicable law.

Data storage period

The Data will be kept by Fermob and Vlaemynck for the duration of the commercial relationship and for as long as necessary to fulfil the obligations you have requested, to comply with their legal obligations, and to satisfy the purposes described in this privacy policy, or to resolve disputes.

Fermob and Vlaemynck are also entitled to store and process Personal Data by virtue of their legitimate interest. They may also retain your Personal Data after you have ceased to use the services of Fermob and Vlaemynck in accordance with legal requirements.

At the end of that period, Fermob and Vlaemynck undertake to permanently delete all documents and files containing the Data.

However, the Personal Data necessary to comply with legal and regulatory obligations or to provide evidence of respective rights and obligations will be kept by Fermob and Vlaemynck.

Data relating to purchases made, allowing profiling for marketing purposes in particular, will be kept for a limited period of time in accordance with the maximum period permitted by law. At the end of the period, the Data will be permanently deleted.

In any case, at the end of each storage period, the Personal Data will be permanently deleted.

Data security and confidentiality

Fermob and Vlaemynck shall take all necessary measures to ensure the protection, confidentiality and security of the personal data transmitted to them, in compliance with applicable legal provisions, in particular by putting in place technical and organisational measures to prevent them from being used, disclosed, captured or damaged by unauthorised third parties.

Furthermore, Fermob and Vlaemynck agree to ensure that such protection is provided by all the parties who may have access to the Data, in particular their employees, and to process the Data in accordance with the purposes determined in this privacy policy.

Your rights


In accordance with the regulations, you have:

  • a right to access;
  • a right to rectification;
  • a right to deletion;
  • a right to be forgotten;
  • a right to dereferencing;
  • a right to object;
  • a right to portability of all your data;
  • a right to restrict the processing of your personal data;
  • a right not to be subject to individual decision-making based exclusively on automated processing such as profiling;
  • a right to lodge a complaint with the Commission Nationale de l'Informatique et des Libertés (“CNIL”, French data protection authority) whose website is accessible at the following link:


If you have consented to the processing of personal data you may withdraw your consent at any time.

You also have the right to indicate what should be done with your personal data after your death.

 You may at any time exercise that right by logging in to the Website and going to the My Account > My Information section, where you may update the personal data saved in your customer account.


You may also exercise these rights as follows:

  • Either by sending an email to
  • Or using the online form accessible by clicking here.
  • Or by post to the address:
    Service Client
    Parc Actival


You may at any time address your questions about the collection, storage and processing of your personal data by contacting our Data Protection Officer by email at

Update of this privacy policy

This privacy policy is subject to change without prior notice.

In the event of a change, the new privacy policy will be notified on this website page and, if applicable, when you log in to one of our applications.

This privacy policy was last updated in: 2022.

Other rules and legislation